Having Good Sales Letters Which Are Succinct And Profitable
February 8, 2011 by VoIP Maven
Filed under email maven
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Home Page > Business > Having Good Sales Letters Which Are Succinct And Profitable
Having Good Sales Letters Which Are Succinct And Profitable
Posted: Sep 26, 2010 |Comments: 0
|
In this age of the Internet, fast web searching, and even faster email, good letters can be difficult to come by. With the convenience brought about by instant messages, as well as letters that can be sent halfway around the globe before you can breathe another word, the art of prose and proper letter-writing can get lost in the hubbub. In this age of swift questions and curt replies, good sales letters will certainly be hard to come by.
In the olden days of typewriters and the printed word, sales letters had to appeal to the recipient quickly. He or she had to catch the gist of the letter, and then drop it by the last paragraph so that he or she could buy the product or purchase the service that the sales letter offered. The high cost of paper and printing made it all the more imperative for sales letter writers to make an art out of selling.
Today, sales letters can often be reduced to a few words sent through email, perhaps to the tenor of subtle pleading for a customer to get something online. To make a sale, many online marketing mavens preach, you have to be succinct and quick with your words. Can such exhortations mean the demise of truly good sales letters?
Happily, good sales letters can still be had in this day and age. All you need to know is how to format the sales letter, and what to put in it so that your voice can easily be heard and listened to. In this world of get-rich-quick schemes and sometimes overblown but empty promises, a good sales letter can be a breath of fresh air for the recipient.
Good sales letters follow a print format, whether they are printed onto real paper or shown to you through your computer monitor. Mind you, such formats are not simply formalities: they give the reader a chance to get straight to the meat of the letter, simply because the reader will already know where the meat is if the letter is well-organized.
As in any letter, good sales letters begin with the name and address of the sender, then the name and address of the recipient. Placing a sender’s name before the entire letter can tell the recipient immediately what the letter may be about and what the sender is selling. Placing the recipient’s name immediately after can show a sense of personal touch, so that the recipient knows that he or she is not simply receiving a shotgun marketing letter that many sales offices can blindly make.
The main letter then begins with an address, followed by the body of the letter. Good sales letters will often be only three to four paragraphs long. In the first paragraph, good sales letters greet the recipient and make the sender’s identity known. In the second paragraph, good sales letters identify needs that the recipient may have, and may perhaps ask questions related to such needs. For instance, some sales letters may ask: are you satisfied with how your house looks like right now? Or they may ask: Do you sometimes get tired of listening to your high quality music CD’s on low quality speakers?
Once a need is identified, the recipient’s curiosity is piqued. The third paragraph can then go on to describe what the sender is selling, and at what price. Sometimes, a fourth paragraph can give the recipient incentives if he or she buys the product or service immediately. The final paragraph will then give instructions on how the product or service can be purchased, and from whom. Often, good sales letters give the recipients reassurance that they are purchasing the best product or service, that they can get their money back if they are not satisfied, and that they will do themselves a disservice if they do not buy the product or service.
Writing down all this is easier said than done: in fact, sales letters have to contain all these and be very brief and terse. Within the first fifteen to twenty words, good sales letters grab the reader; in the next hundred, good sales letters should convince the reader to buy the product or service. Good sales letters are also no more than a page long, or a page and a half if the product or service has to be described in detail.
If you want to write good sales letters, practice selling simple things to your friends. Read sales letters that you might have received in the past, and pick the ones that grabbed you and made you want to buy the product or service. In this day and age of digital communication, good sales letters can still exist if the senders have good consumer and marketing sense.
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Wont to build a high end shop for carsbuy cheap and sell for a really good profit and be willing to split the profits
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Jun 20, 2010
How To Reduce The Tax Burden For Your Small Business
An ideal lawyer will not just have a string of impressive credentials or gold lettering on his door. He or she will be caring, concerned, and devoted to their work. You need to think carefully before laying your trust in a lawyer after all in some cases your life, future, money or property will be in his
By:
Reggie Mcleodl
Businessl
Mar 04, 2010
Using a Business Credit Card to Get Control of Your Business
A business credit card can be a great way to take control of you business and ensure your business stays financially secure while still moving forward and growing. The trick is knowing how to use a business card to help make your business a success rather than a failure.
By:
Dominick Barkerl
Financel
Jun 11, 2010
Your Guide to Small Business Loans
If you’re starting a new business, a small business loan can help you get started by providing working capital to build a store, buy inventory, or promote your business. But how does a small business loan benefit you in real terms, and do you even qualify for a loan?
By:
Ira Mathewsl
Businessl
Apr 21, 2010
Year-Round Business Networking
The last couple of days have been beautiful, the weather near perfect and some of us are suffering from spring fever while others are simply struggling with the pollen levels. This time of the year reminds me that summer is coming and things are about to slow down – in networking. I would like to take just a
By:
Jaden Skiverl
Businessl
Aug 09, 2010
Business Startup For Your Own Business
If you want to start your own business, one main problem is searching enough startup funds to begin moving towards their end. The trade startup cost can look to be unachievable and even daunting until you are familiar with where to look. Unluckily, business startup financial capital is one of the chief
By:
Jack Sandsl
Businessl
Sep 29, 2010
Type Of Home Based Business That You Should Choose
Many people dream of having a financially secure future that they control. There are many keys that will determine if you are able to find this type of destiny for yourself or not. Some of the things that you need to consider whenever you are choosing what kind of business opportunity to get into are, will
By:
Robbie Forbesl
Businessl
Jun 20, 2010
Great Benefits Packages are offered for the Traveling Nurse
So, you want to take control of your own destiny by becoming a traveling nurse.
By:
Vikram Kumarl
Businessl
Feb 08, 2011
Begin a New Career in Travel Nursing
Due to major shortages in the nursing industry, travel nursing agencies have started a new program especially for professionals in travel nursing.
By:
Vikram Kumarl
Businessl
Feb 08, 2011
There’s Never Been a Better Time to Consider Travel Nurse Jobs!
Travel nurse jobs are in abundance right now and are constantly increasing in availability!
By:
Vikram Kumarl
Businessl
Feb 08, 2011
When a manual lock needs to be repaired or replaced, local locksmiths can provide professional and expedient service. They can also install and service a variety of electronic access control systems and closed circuit monitors. Customers will be given assistance by our locksmiths in deciding what type of electronic access control system would be suitable for their home or business.
By:
steve magilll
Businessl
Feb 08, 2011
This Mistake Could Cost you BIG Bucks
As a small business owner we need to be in control of our business details. Allowing others to control your accounts without being informed can cost you big dollars. Learn what mistake you could be making.
By:
lbport769l
Businessl
Feb 08, 2011
What Pen Suits Your Company Best?
When selecting a type of pen for a promotional item, it is important to find a pen that matches your company’s specific style. Find the right pen to reflect the style of your business.
By:
Amin Ramjeel
Businessl
Feb 08, 2011
The Importance Of E & O Insurance
There is no denying that people today are ready to sue at the drop of a hat. Anyone who provides a professional service needs to be aware of the risk they may be in should one of their customers or clients decide to sue them. Whether it is a lawyer, Realtor, accountant, inspector, financial advisor or any other professional offering their services, e & o insurance should be considered a necessary part of doing business
By:
Bob Robertsl
Businessl
Feb 08, 2011
See Telemarketing Improve With B2B Leads
B2B leads can be a difficult asset to gain. Luckily, we’ve got a contact list to simplify the work. Go on and read more to learn how.
By:
Alice Clarkl
Businessl
Feb 08, 2011
Web Directories And How To Use Them
They were the next great thing. People were spending thousands of dollars a month on promoting the business, general, and niche web directories. Then suddenly Google, and probably other search engines, wielded their might and changed the entire scenario.
By:
Jerry Shannonl
Computersl
Jan 30, 2011
How To Hire The Safest Commercial Drivers
If you’re looking for drivers who are least likely to cause accidents, those with a Core C behavioral style are the ones you want to hire and retain. Caution is not only their middle name; it’s their first name. Safety research shows drivers’ natural behaviors and attitudes are a greater predictor of
By:
Jerry Shannonl
Businessl
Jan 29, 2011
How Knowing The History Of The Stock Market Can Help You
Many people today want to know what the stock market history is, and how the market came into being. Also, others look up the market history to determine the historical stock prices, in order to gain an idea of how the overall price has generally performed, and to attempt to predict the future.
By:
Jerry Shannonl
Financel
Jan 22, 2011
Creating Bridal Shower Invitations With A Personal Flare
Bridal shower invitations are not something some people would put a lot of thought into. After all, the wedding is the most important day right? But buying bridal shower invitations should be treated somewhat the same. Do you just want to go out and buy a package at your nearest shopping center? I doubt it. You
By:
Jerry Shannonl
News and Societyl
Jan 22, 2011
Look Sexy On A Budget – Shopping For Lingerie Online
Are you looking forward for an entire wardrobe change? Then maybe its time that you considered to shuffle through the new range which is launched in the markets the world over. This new apparel lines includes several new designs in wholesale prom dresses, wholesale dresses wholesale evening dresses,
By:
Jerry Shannonl
Shopping>
Fashionl
Dec 08, 2010
How To Help Your Kids Avoid Childhood (And Adult) Obesity
A common misconception in today’s society is that a chubby baby is a healthy baby. Yes, we all love cute, chubby babies, but the sad reality is that too many of those chubby babies will later turn into unhealthy, chubby adults. As parents, it is our job to ensure we build a good foundation for our children
By:
Jerry Shannonl
Home and Familyl
Dec 06, 2010
The Best Way To Learn To Speak Spanish
Learning the Spanish language means you will need to use much of your memorization ability to retain the words from the language’s vocabulary. There are different memorization methods that any learning individual can try but not each of these learning method works for everyone. The different lifestyles of
By:
Jerry Shannonl
Educationl
Nov 16, 2010
All About High School Rankings
With the advent of school choice and the ever increasing ability of a family to move from one state or one neighborhood to the next, there is an increasing desire for parents to seek high school rankings. When doing so, there are so many factors to consider. Some of these pop right into mind: expenditure per
By:
Jerry Shannonl
Educationl
Oct 24, 2010
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